Established in 2021 by Xavier Baker. Growing up on the tough streets of St. Louis I was considered as the “Underdogg”. I was counted out before I could even prove myself. I created this brand to give back. It’s not about the money for me, but I want to see people look good and feel good in great affordable material. My brand is about motivation. Rocking this Brand of streetwear, will empower those considered the “Underdogg” to feel good about themselves while accomplishing their goals.